Gyms Crack Down on Influencer Filming and Photography

As influencers and amateur photographers increasingly use gyms as backdrops for photoshoots and workout videos, health clubs across the UK are starting to fight back. Citing concerns around privacy, safety, and disruption to other members, major chains like Virgin Active, PureGym, and Fitness First have begun implementing restrictions on filming and photography within their facilities. The trend of filming gym content for Instagram, TikTok, YouTube, and other platforms has grown exponentially in recent years.