Nikon to Acquire RED in Surprise Announcement

In a surprise announcement this morning, Nikon announced that they are set to acquire US cinema camera manufacturer RED. With RED due to become a wholly owned subsidiary of the Japanese camera giant, this will surely make Nikon a force to be reckoned with, not only in the photography world but also in the filmmaking world. It is no secret that Nikon has been behind their rivals in recent years regarding video. Sony, Canon, and other manufacturers have long had a strong video game in the hybrid space, but Nikon just could not seem to find that balance until recent years.