Why It's a Big Deal That Adobe Is Acquiring Frame.io

Frame.io, a leader in building software for collaboration, client review and sign-off, and cloud-based workflows in moving image productions, is being acquired by Adobe for $1.275 billion. Why is this such a big deal? The combination of Adobe’s industry-leading creative software, with Premiere Pro and After Effects video-editing products leading the video production industry, and Frame.io’s real-time footage upload, review, and approval functionality, will deliver a collaboration platform that powers the video-editing process. What Is Frame.io?