Kodak Apparel Opens Pop Up Store in Hong Kong

Kodak has found success licensing its brand to fashion and technology retailers. Notably the Kodak Charmera, a tiny keychain camera made by Reto, was in demand last year.

In October, the film photography company collaborated with Reebok to make some Kodak-branded sneakers among other clothing, and last summer PetaPixel reported on how there are at least 123 brick-and-mortar Kodak Apparel stores in South Korea.

Now Kodak Apparel, a South Korean clothing brand officially authorised by Eastman Kodak, is continuing its push in the Far East: a pop-up store in Hong Kong has just opened.

Timeout reports that the large 2,500 square foot store is located at Airside in Kai Tak. Footage taken from inside the store shows a retro-themed store where the Kodak-branded sweatshirts, t-shirts, and baseball caps are permeated with Kodak motion picture film cannisters, 1950s era televisions, and Kodak disposable film cameras.

As mentioned above, it is a pop-up store and won’t be around forever. There are currently opening offers, including keychains, stickers, and shopping bags, if the customer spends over a certain amount.

Visitors can also enjoy three Korean-style photo booths: a receipt print-out booth, a high-angle booth, and a classic Kodak-themed booth featuring a selection of vintage frames.

Customers who spend $500 in-store and follow the official Instagram account (@kodak.style.hk) can receive a complimentary set of Kodak stickers, with the option to purchase a limited-edition shopping bag for just $1 more. Those who spend $800 will receive a retro light box keychain, while higher spending unlocks gifts of increasing value.

Kodak Apparel started in South Korea and is part of a broader trend in the country called “newtro,” which literally combines “new” and “retro”. CNN, National Geographic, Lockheed Martin, and Discovery are other U.S. legacy brands that have become popular among fashionistas in Seoul. The stores don’t just sell garments; they also offer luggage, sunglasses, and less obvious items like paint, solar panels, power generators, and flashlights.

The Kodak Apparel store in Hong Kong is located at Shop 102, 1/F, Airside, 2 Concorde Road, Kai Tak.

Image credits: Kodak Apparel Hong Kong