Adobe Announces Express Mobile App

While I prefer to use a dedicated camera to capture images and a laptop to edit them, I know that many social media creators prefer using their smartphones for every step of creation and sharing. Smartphone-based platforms like Instagram and TikTok understand this and have allowed users to add animations and text to postings without exiting the app. Many creators share hacks for using these built-in features in unorthodox ways to make their posts more memorable. They understand that the more memorable their posts are, the more engagement they generate.