This Lens Tells Stories: SmugMug’s New Campaign Sheds Light on the Passion, the “Why,” and Impact of Photographers

SmugMug, known for its photography management and sales platform, is launching a new marketing campaign titled “This Lens.” Aimed at celebrating the power of photographers to change perspectives and the world, “This Lens” aims to tell stories of real-life photographers and their pursuits. Inspired by the timeless images of a true icon of folk music, Woody Guthrie, whose guitar was emblazoned with the message “This machine kills fascists,” this campaign acknowledges that this inspired generations to come.