Fujifilm Announces Plans for Two More Innovative Medium Format Lenses

As if a new medium format camera and three new lenses weren't enough, Fujifilm has also announced plans for two rather innovative medium format lenses. The two new lenses are a remarkably long 500mm prime lens and a power zoom option for video work. The new 500mm prime lens will have an equivalent focal length of 396mm on the GFX sensor, giving it double the reach of Fujifilm's current 250mm telephoto lens, the longest in the lineup. Paired with a teleconverter, Fujifilm says the 500mm prime can achieve a 700mm focal length (554mm equivalent) for applications like sports and wildlife work.