Sony Unveils the a7 IV: Another Affordable Beast?

Sony has just unveiled the hotly-anticipated a7 IV, the successor to the hugely popular a7 III, bringing some significant upgrades. The a7 III had a huge impact on the market when it was introduced in 2018, offering a lot of versatility at a very aggressive price. Expectations for the a7 IV have been high and Sony has been under pressure to ensure that it didn’t disappoint with the updated version.