Is Sony Close to Announcing the a7 IV?

We’re now well past three years since the a7 III was announced, and Sony has just registered a new camera body, sparking another round of excitement. Is the a7 IV finally upon us? With the a7 III, Sony’s “basic” full frame model fixed many of the issues that previously caused many to hold back in making the jump to mirrorless. Its successor is greatly anticipated, especially as the a7S III, with its fully articulating screen, gave a hint of what the Japanese giant might have in store with its new camera.