The Sony a7 IV Will Be Announced on October 21

In line with rumors that circulated back in August, Sony has confirmed that it will unveil the much-anticipated a7 IV on October 21. The arrival of the a7 IV has been greatly discussed over the last year with customers pondering for months whether to buy an a7 III or hold out for its replacement. While trusted sources of insider information have remained quiet about the a7 IV’s appearance, Sony China is said to have inadvertently leaked a photo, with other nuggets of information also creeping through. Finally, Sony has confirmed that the announcement is imminent.