OM System Announces the New M.Zuiko 90mm f/3.5 Macro IS PRO Lens

OM System has announced a new 90mm true macro professional lens, which macro photographers have longed for. This new lens promises to be a revolution in macro photography. True macro has at least 1:1 magnification, akin to placing the subject on the sensor. Lesser lenses misrepresent the term and have only 1:2 or ½ magnification or less, which is not true macro. This new lens improves on the definition of macro, having 2:1 magnification, doubling the size of the image. Furthermore, add a 2x teleconverter to the lens, and then, the magnification is doubled again.