Is This a Creatively Designed New Tool or a Pricey Gadget?

In a bizarre twist, RØDE, best known for its audio gear, has just released the simplest little piece of grip gear that no one asked for, but I'm kind of glad they did. Sometimes the simplest things no one really needs are redesigned with a creative little spin that can make you think, "why didn't I think of that?" For me, this falls into that category, and to be fair I'm always a sucker for well-designed little gadgets, even though I realize most of us really don't need them. RØDE is calling it the Universal Thread Adaptor and for musicians, photographers, and videographers.