Polaroid’s New Camera Gives You a New Level of Control Over Your Instant Photos

Polaroid has announced the Now+, an instant camera that gives users a new level of control through its Bluetooth connection to an app on your smartphone. Available in black, blue, and white, the Polaroid Now+ I-Type Instant camera has been launched at $149.99 or $194.99 if you choose to add three packs of instant film. Unlike previous cameras, the Now+ gives you the option of additional control via an app that provides access to features such as aperture priority, long exposures, double exposures, and a fully manual mode.