The New OM SYSTEM Brand and a New Camera on the Way

Olympus is changing its name to the OM System. With the announcement, they have told FStoppers that they are also developing a new interchangeable lens Micro Four Thirds camera. The name change doesn't come as any great surprise since the imaging arm of Olympus was sold to JIP at the start of the year, and there have been rumors abound about a new name. Of course, there will be some disappointment by fans of the loss of the Olympus brand, which has been around for more than 80 years, However, to quote Shakespeare, "A rose by any other name would smell as sweet".